Research on Risk Factors of ICT Commercialization with Grounded Theory

Information Communication Technology (ICT) industry is going through a bottleneck period and the low success rate of technical commercialization is exactly one of the most important reasons impeding ICT's development. Through data collection and analysis of three ICT enterprises in Guangzhou, 21 risk factors of ICT commercialization are identified with grounded theory and the three-level ICT commercialization risk factor model is established in the views of technical management, project management and dynamic capability. On the basis of the identified risk factors, the Analytic Hierarchy Process (AHP) is used to evaluate the risk factors, and 10 key risk factors (TOP10) are selected. Finally, the structural relationship of TOP10 risk factors is analyzed with Interpretive Structural Modeling, and consequently an interpretive structural model of the key risk factors is constructed, and root risk factors are found. The research is aim to improve the success rate of ICT commercialization.